Soon after it was first released, the Air Max 97 became a staple of Italian street style. The silhouette was so ubiquitous throughout the country that Nike even partnered with Italian design agency KALEIDOSCOPE to commission a 2017 book—Le Silver—documenting the oral history of the sneaker in 90s Milan. As…
Made available September 2019, the Air Max 97 ‘Matrix’ channels the dark sci-fi trilogy with a black synthetic-leather upper featuring digital print detailing. The fluid design lines of Christian Tresser’s famous running sneaker are executed in grey over a black background, setting a minimalist tone to highlight the shoe’s visual…
The Air Max 97 ‘Nintendo 64’ came out September 2019 in a colorway and with design details paying tribute to the popular video game system from the 90s. Grey mesh with matching leather layers revamp Christian Tresser’s famous running sneaker to resemble the gaming console, while hits of red, green,…
After announcing the winners of the Nike: On Air contest in May 2018, the resulting sneaker creations were released in April 2019. Londoner Jasmine Lasode designed the Air Max 97 ‘On Air: London Summer Of Love’ sneaker. Collaborating alongside Nike developers, the vibrant rainbow mesh upper is influenced by Lasode’s…
Released in April 2019, the Nike: On Air collection gave six contest entrants from around the globe a chance to develop an Air Max shoe influenced by their hometowns. Joining forces with Nike designers, Cash Ru created the Air Max 97 ‘On Air: Shanghai Kaleidoscope’ sneaker. Gazing into the distance…
The Air Max 97 ‘Script Swoosh’ was released August 10, 2019 along with other iconic Nike shoes that pay tribute to a world-famous logo in authentic graphic detail. Framed by a white leather body and black-and-red stitched trim, a synthetic mesh side panel displays designer Carolyn Davidson’s first draft of…
The Air Max 97 ‘Silver Bullet’ offering features shiny paneling on its signature wavy overlays, which were inspired by the ripples created by rain dropping into a body of water. Nike designer Christian Tresser’s futuristic makeup is paired with subtle red accents on the micro-Swooshes and branding, while the Max…
Part of the Nike Sunburst Pack, the Air Max 97 ‘Sunburst’ reimagines the retro runner with a multi-colored motif that celebrates one of Nike’s heritage logos. Back in 1972, the company wanted to give its apparel line a symmetrical logo, so graphic designers arranged the now-famous Swoosh trademark in a…
Nike designers committed to the darkly dipped colorway of this Nike Wmns Air Max 97 ‘Triple Black,’ managing to conceal the silhouette’s 3M reflective elements. Almost every other element of the OG style, however, remains the same. The upper starts with a jet-black mesh on the tongue, with traditional wavy…